Digital Age

One will struggle to say when exactly our lives have taken such a dramatic turn. What we used to do by hands alone, we now do with a laptop and smartphone. Children learn how to use mobile devices sooner than how to speak. Internet celebrities enjoy regional, if not global, popularity. Even baby-boomers have started to embrace the Internet and contemporary information technologies.

Social networks allow us to have friends who are not bound to some geographic locality. They may be in other countries, even on the other side of the world. Nowadays, increasingly more people receive education over the Internet. To buy anything, one doesn’t have to leave home anymore: everything—from food to an apartment—can be purchased online. Unsurprisingly, more and more companies are now operating exclusively on the Internet.

Today, one can communicate, work, have relationships, or access various forms of entertainment without leaving home. To a great extent, our successful lives depend on how well we integrate the fruits of the digital age into them. We are now so deeply involved into the noosphere that we don’t notice it anymore. The Internet has become a part of our everyday lives—useful, accessible and even indispensable.

For businesses, the World Wide Web has profoundly transformed the way markets work. Today, before making even a trifle purchase, say, a tube of toothpaste, buyers are checking reviews on the Internet and comparing it with rival brands—just because they can. This behavior is the same for both smaller companies and global brands. Thus, the overall success of a company depends on how efficiently it builds its Internet relations with consumers.

This relation-building is not an option, it is a necessity. In order to follow modern business models, the companies have to use innovative approaches. It is to make their businesses more efficient in the digital age that the clients come to Hooverix Innovation Hub. And we deliver.